Learn about SEO and understand how it all works SEO has been around for a long time, and it's a process that helps websites rank higher in the search engine results pages. Search engines use algorithms to rank websites based on their relevance to what the user is searching for. The higher your website ranks, the more traffic you will get from people who are looking for what you offer. Some of these algorithms include: - Google’s PageRank Algorithm - Google’s RankBrain Algorithm - Bing’s Rank Algorithm - Yahoo!’s PageRank Algorithm How to See all the keywords your competitors are Targeting Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups , and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to do keyword research to inform your conten...
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